You may ask yourself what the benefit is of getting media coverage. After all, it takes time out of your already busy schedule to speak with the media, not to mention, it can be daunting. However, the value of speaking with the media can be astronomical for your career and organization.

 

Here are just some ways in which you could benefit:

 

1. Increased name recognition (for you or your organization); increased awareness of your brand/product.  A Forbes report shows that TV time increased brand awareness (49%) and increased sales (44%).

 

2. Increased reputation and trust in you; you’ll be seen as a leader in your field.

 

3. Social media growth.

 

4. Free publicity (a 30-second commercial broadcast nationally cost around $115,000 in 2020).

 

5. More opportunities: as other professionals, businesses and organizations become aware of you and your work.

 


Want to learn more? Book a media coaching session through our Learning Center.