You’ve just finished writing your book and you’re eager to share it with the world. But how do you get the media to notice? Here’s how you can effectively promote your book to the media:

Step 1: Create a Media List

If you want your book to be featured in magazines, on the radio, or on TV, start by building a targeted media list. Focus on journalists, editors, and book critics who regularly cover topics related to your book. It’s crucial to connect with those who specialize in your subject matter. For instance, if your book is about earthquakes, reach out to science or environmental reporters—not the immigration reporter at your local station. Make your connections through social media or email, and don’t waste time pitching to those who aren’t likely to be interested.

Step 2: Pitch Your Story

Journalists are always on the lookout for compelling stories. When you contact those who cover the industry or topic your book addresses, you increase your chances of getting noticed. Be prepared with all the necessary materials: a concise bio, a well-crafted press kit, and a sample of your book. This way, when a journalist expresses interest, all you need to do is schedule interviews or send them a copy of your book.

Step 3: Follow Up

Journalists are busy, so it’s okay to follow up once or twice with those who cover your area of expertise. A gentle reminder can keep your book on their radar without being intrusive.

For more tips on how to pitch effectively, check out our blog on pitch etiquette or book a media coaching session through our Learning Center.