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Rolli is completely free for journalists. Your searches and personal information are kept private — no tracking, no spam.
“Rolli has enabled journalists who are working on a national security issue to contact our fellows who have extensive executive level expertise in Defense and State Department issues.”
“They've been really helpful with setting up our expert profiles. We've been especially appreciative of the contacts they've helped make, which have resulted in interviews with our experts.”
“Reporters started contacting me. I ended up doing multiple interviews, including a TV interview for Reuters. All because of Rolli!”
“Game-changing tool. Take it for a spin.”
“Rolli is a go-to resource when I'm on deadline and need to book a reliable expert.”
“From their social media intelligence tools, to AI-powered expert database, this is a great time-saving tool for newsrooms when you need to find the perfect source.”
“This is by far one of the best tools that a producer can use. I have been using this service since it launched and I tell every producer I know about it.”
“Rolli’s innovative approach to connecting journalists with expert sources is exactly the kind of solution we believe can transform the media industry.”
“Rolli is providing a unique and invaluable service to journalists.”
Rolli integrates directly with your newsroom’s computer systems and messaging platforms like Slack — giving you access to experts, alerts and updates without ever leaving your workflow.
Every expert is vetted by real humans to meet the standards journalists trust—no AI impersonators or fake bios—just credibility you can count on.
Reach out to the expert directly. Contact info is right on screen—no delays and no hoops to jump through.
Unlike search engines or generative AI, Rolli runs on a fully vetted dataset that eliminates false data and hallucinations, instead producing real experts, verified events and trustworthy trends in one journalist-ready dashboard.
No paywalls. No fees. No tracking. We NEVER sell or share your information. Rolli is private, secure and built for journalists — because your time and trust matter.
Pitching on a platform creates artificial rankings, limits access, and turns sourcing into a “pay-to-play” game — the opposite of fact-based, independent journalism.
Loose standards and “pay-to-play” platforms favor deep pockets over deep expertise — opening the door to fake experts, bots and PR-driven noise.
Dead ends and delays — especially when you're on deadline.
Floods of low-quality content from outdated lists and unreliable tools that amplify noise from unvetted, untrustworthy sources.
They claim to be free — but sell your contact info instead, flooding your inbox with unsolicited PR spam.
Rolli delivers trusted sources, expert insights and real-time signals — all inside the newsroom systems you already use. Every expert is vetted so you can quote with confidence and report faster without breaking your workflow. With best-in-class tools like Rolli IQ™, you break free from social media algorithms to uncover the full story online — not just the superficial trends.
Search Rolli directly or access experts through your newsroom system. Every expert is vetted and ready to speak — no pitches, no delays.
Rolli’s event tracker surfaces upcoming press calls, hearings, conferences and more—so you never miss a story. Filter by beat, region or organization.
Monitor real-time conversations, uncover suspicious behavior online and track trending topics across social platforms. Break free from social media algorithms that limit understanding to get the full story.
"Rolli is a valuable tool for journalists not just needing expert sources but also want to track disinformation. Never has a tool such as this been so valuable with the influx of disinformation spreading on social channels. Rolli gives journalists a chance to fight back."
"Rolli is a crucial resource for researchers, journalists and anyone else seeking reliable information. From their social media intelligence tools, to AI-powered expert database, this is a great time-saving tool for newsrooms when you need to find the perfect source or trace the origins and the spread of disinformation campaigns."
"Rolli is a go-to resource when I’m on deadline and need to book a reliable expert. I already know the experts are vetted and willing to appear on camera.
Rolli makes it easy to search by topic and location when I need to quickly find the right interview for a story or breaking news."