Crush Your Deadlines
Not Your Spirit

Rolli is a powerful standalone platform that also integrates seamlessly with the newsroom software you already use to write, plan and publish. Discover vetted experts, track breaking events and monitor real-time conversations — all from one intelligent system built by journalists for journalists. Sign Up for Free

“Rolli has enabled journalists who are working on a national security issue to contact our fellows who have extensive executive level expertise in Defense and State Department issues.”

Dianna Carson
Chief of Staff, American College of National Security Leaders

“They've been really helpful with setting up our expert profiles. We've been especially appreciative of the contacts they've helped make, which have resulted in interviews with our experts.”

Shawn Robinson
Associate Director of News and Communications, University of Dayton

“Reporters started contacting me. I ended up doing multiple interviews, including a TV interview for Reuters. All because of Rolli!”

Paul Orlando
Professor, University of Southern California

“Game-changing tool. Take it for a spin.”

Mike Reilley
Professor, University of Illinois at Chicago. Journalism trainer & Founder, JournalistsToolbox.ai

“Rolli is a go-to resource when I'm on deadline and need to book a reliable expert.”

Cory M.
Journalist, Los Angeles

“From their social media intelligence tools, to AI-powered expert database, this is a great time-saving tool for newsrooms when you need to find the perfect source.”

Maggie Farley
Senior Director of Innovation and Knight Fellowships at ICFJ

“This is by far one of the best tools that a producer can use. I have been using this service since it launched and I tell every producer I know about it.”

Colton S.
Journalist CNN, BBC

“Rolli’s innovative approach to connecting journalists with expert sources is exactly the kind of solution we believe can transform the media industry.”

Jeff Freeland Nelson
Executive Director of Glen Nelson Center at American Public Media Group

“Rolli is providing a unique and invaluable service to journalists.”

Andrea Armeni
Professor, NYU’s Robert F. Wagner Graduate School of Public Service

How Rolli Works

1

Sign Up (It’s Free)

Rolli is completely free for journalists. Your searches and personal information are kept private — no tracking, no spam.
2

Search Smarter

Access a trusted network of vetted experts, upcoming events, and live social intelligence — all in one search bar, built for how journalists actually work.
3

Expand Your Rolodex

No agent emails. No pitch forms. Find expert contact info instantly and reach out directly — fast, relevant, and on your terms.
4

Stay Ahead of the News Cycle

Use Rolli IQ™ to track multiple social media platforms for real-time trends, breaking narratives and flagged suspicious behavior as it spreads — so you're always one step ahead.

Get started in minutes. Rolli brings the sources, signals, and speed.

What Sets Us Apart

Only on Rolli

Built By Journalists, For Your Newsroom

Rolli integrates directly with your newsroom’s computer systems and messaging platforms like Slack — giving you access to experts, alerts and updates without ever leaving your workflow.
Verified Experts With

Every expert is vetted by real humans to meet the standards journalists trust—no AI impersonators or fake bios—just credibility you can count on.
Instant Access

Reach out to the expert directly. Contact info is right on screen—no delays and no hoops to jump through.
More Reliable Than Google or ChatGPT

Unlike search engines or generative AI, Rolli runs on a fully vetted dataset that eliminates false data and hallucinations, instead producing real experts, verified events and trustworthy trends in one journalist-ready dashboard.
No Selling or Sharing Your Info

No paywalls. No fees. No tracking. We NEVER sell or share your information. Rolli is private, secure and built for journalists — because your time and trust matter.

The Old Way

Built by PR, for Pitching

Pitching on a platform creates artificial rankings, limits access, and turns sourcing into a “pay-to-play” game — the opposite of fact-based, independent journalism.
Unverified or AI-Generated “Sources”

Loose standards and “pay-to-play” platforms favor deep pockets over deep expertise — opening the door to fake experts, bots and PR-driven noise.
No Contact Info, Just Pitch Forms

Dead ends and delays — especially when you're on deadline.
AI-Generated SEO Junk

Floods of low-quality content from outdated lists and unreliable tools that amplify noise from unvetted, untrustworthy sources.
“Free” Platforms That Sell Your Email

They claim to be free — but sell your contact info instead, flooding your inbox with unsolicited PR spam.

Built for Newsrooms.
Designed for Deadlines.

Rolli delivers trusted sources, expert insights and real-time signals — all inside the newsroom systems you already use. Every expert is vetted so you can quote with confidence and report faster without breaking your workflow. With best-in-class tools like Rolli IQ™, you break free from social media algorithms to uncover the full story online — not just the superficial trends.

Find Trusted Experts, Fast

Search Rolli directly or access experts through your newsroom system. Every expert is vetted and ready to speak — no pitches, no delays.

Discover Newsworthy Events

Rolli’s event tracker surfaces upcoming press calls, hearings, conferences and more—so you never miss a story. Filter by beat, region or organization.

Stay Ahead with Rolli IQ™ ($99/mo value)

Monitor real-time conversations, uncover suspicious behavior online and track trending topics across social platforms. Break free from social media algorithms that limit understanding to get the full story.

Trusted by Newsroom Leaders

"Rolli is a valuable tool for journalists not just needing expert sources but also want to track disinformation. Never has a tool such as this been so valuable with the influx of disinformation spreading on social channels. Rolli gives journalists a chance to fight back."

Mike Reilley

UIC senior lecturer and founder of Journalist's Toolbox™ AI

"Rolli is a crucial resource for researchers, journalists and anyone else seeking reliable information. From their social media intelligence tools, to AI-powered expert database, this is a great time-saving tool for newsrooms when you need to find the perfect source or trace the origins and the spread of disinformation campaigns."

Maggie Farley

Senior Director of Innovation and Knight Fellowships at ICFJ

"Rolli is a go-to resource when I’m on deadline and need to book a reliable expert. I already know the experts are vetted and willing to appear on camera.

Rolli makes it easy to search by topic and location when I need to quickly find the right interview for a story or breaking news."