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Build an expert profile and join a vetted network used by journalists.
“Rolli has enabled journalists who are working on a national security issue to contact our fellows who have extensive executive level expertise in Defense and State Department issues.”
“They've been really helpful with setting up our expert profiles. We've been especially appreciative of the contacts they've helped make, which have resulted in interviews with our experts.”
“Reporters started contacting me. I ended up doing multiple interviews, including a TV interview for Reuters. All because of Rolli!”
“Game-changing tool. Take it for a spin.”
“Rolli is a go-to resource when I'm on deadline and need to book a reliable expert.”
“From their social media intelligence tools, to AI-powered expert database, this is a great time-saving tool for newsrooms when you need to find the perfect source.”
“This is by far one of the best tools that a producer can use. I have been using this service since it launched and I tell every producer I know about it.”
“Rolli's innovative approach to connecting journalists with expert sources is exactly the kind of solution we believe can transform the media industry.”
Rolli is the only platform that embeds you directly into major newsroom computer systems — giving you unparalleled visibility and more interview opportunities, right where stories begin.
When you join Rolli, you become part of an exclusive high-caliber “short-list” of thought leaders — vetted to the standards journalists trust.
No pitching or press releases required. Rolli connects you to the 90% of media opportunities that happen without PR — right inside newsroom systems. This approach taps into the organic editorial process, where most stories begin and sourcing decisions are made.
Rolli helps you become a trusted, go-to expert by making it easy for journalists to find, contact, and come back to you — again and again.
Be visible to journalists year-round for less than the cost of one press release or your daily coffee.
You email, hope and wait - with 1% reply rates and 97% of journalists deleting pitches on arrival.
PR platforms are crowded with loosely vetted or AI-generated profiles, forcing you to compete with hundreds for the same opportunity — and making journalists more cautious and less likely to reach out.
Costly, time-consuming, and ineffective processes focusing on just 10% of the available media opportunities.
Your media exposure depends on someone else’s connections — not your own lasting relationships.
Traditional PR only works when you’re actively paying someone to pitch — and the moment you stop, the visibility disappears.
At Rolli, we know what actually works — because we’ve been in the newsroom. Founded by journalists, our platform is built with a deep understanding of how reporters find sources, file on deadline, and rely on trusted systems. That’s why Rolli integrates directly into newsroom workflows, connects journalists with real, vetted experts, and eliminates the outdated inefficiencies of traditional PR.
Book a DemoOnce vetted, your profile appears in the tools used by a majority of U.S. broadcast newsrooms — making you the first call before the first draft is written.
Track when journalists view your profile and see your media visibility grow — with built-in monitoring dashboards and no extra fees, gatekeepers, or guesswork.
Know how your expertise is being discussed in real time. Monitor mentions, trends, and emerging narratives — so you can engage strategically on platforms like LinkedIn and elevate your thought leadership with clarity and confidence.
"Rolli has been highly responsive, professional, and collaborative. Our fellows have appreciated the refresher media training Rolli offers, especially the tips on appearing in Zoom and other such interviews. Rolli has enabled journalists who are working on a national security issue to contact our fellows who extensive executive level expertise in Defense and State Department issues."
"They've been really helpful with setting up our expert profiles, providing tips on improving them. They also have been helpful with including experts in their newsletters and podcasts to amplify their reach. We've been especially appreciative of the contacts they've helped make, which have resulted in interviews with our experts."
"Rolli's innovative approach to connecting journalists with expert sources is exactly the kind of solution we believe can transform the media industry."