Be the Expert
Journalists Call First

Journalists ignore pitches and news releases 90% of the time—finding stories on their own. Rolli places your experts directly into newsroom systems, putting them in front of journalists at the start of the story-seeking process. View Plans

View expert plans and get started in minutes.

“Rolli has enabled journalists who are working on a national security issue to contact our fellows who have extensive executive level expertise in Defense and State Department issues.”

Dianna Carson
Chief of Staff, American College of National Security Leaders

“They've been really helpful with setting up our expert profiles. We've been especially appreciative of the contacts they've helped make, which have resulted in interviews with our experts.”

Shawn Robinson
Associate Director of News and Communications, University of Dayton

“Reporters started contacting me. I ended up doing multiple interviews, including a TV interview for Reuters. All because of Rolli!”

Paul Orlando
Professor, University of Southern California

“Game-changing tool. Take it for a spin.”

Mike Reilley
Professor, University of Illinois at Chicago. Journalism trainer & Founder, JournalistsToolbox.ai

“Rolli is a go-to resource when I'm on deadline and need to book a reliable expert.”

Cory M.
Journalist, Los Angeles

“From their social media intelligence tools, to AI-powered expert database, this is a great time-saving tool for newsrooms when you need to find the perfect source.”

Maggie Farley
Senior Director of Innovation and Knight Fellowships at ICFJ

“This is by far one of the best tools that a producer can use. I have been using this service since it launched and I tell every producer I know about it.”

Colton S.
Journalist CNN, BBC

“Rolli’s innovative approach to connecting journalists with expert sources is exactly the kind of solution we believe can transform the media industry.”

Jeff Freeland Nelson
Executive Director of Glen Nelson Center at American Public Media Group

“Rolli is providing a unique and invaluable service to journalists.”

Andrea Armeni
Professor, NYU’s Robert F. Wagner Graduate School of Public Service

How Rolli Works

1

Sign Up & Get Vetted

Build an expert profile and join a vetted network used by journalists.
2

Get Integrated

Stream your profiles into newsroom systems, putting your experts in front of journalists as they search for sources.
3

Get the Call

Be front and center when journalists reach out directly — no agents, pitching, limits or “success” fees.
4

Become the Go-To Expert

Build your own media relationships backed by powerful analytics and media monitoring — all in one dashboard that keeps you on top of your impact and expertise.

Join in Minutes. Rolli works in the background. Let the opportunities come to you.

What Sets Us Apart

Only on Rolli

Direct Link to the Newsroom

Rolli is the only platform that embeds you directly into major newsroom computer systems — giving you unparalleled visibility and more interview opportunities, right where stories begin.
Trusted Expert Community

When you join Rolli, you become part of an exclusive high-caliber “short-list” of thought leaders — vetted to the standards journalists trust.
Inbound, Demand-Driven Model

Rolli connects you to the 90% of media opportunities that happen without PR — no pitching or press releases required. This approach taps into the organic editorial process where most stories begin and sourcing decisions happen.
Build Real Media Relationships

Rolli helps you become a trusted, go-to expert by making it easy for journalists to find, contact and come back to you — again and again.
Always On. Surprisingly Affordable.

Be visible to journalists year-round for less than the cost of one press release or your daily coffee.

Others

Outside the Newsroom

You email, hope and wait - with 1% reply rates and 97% of journalists deleting pitches on arrival.
Saturated with AI Fakes and Self-Proclaimed Experts

PR platforms are crowded with loosely vetted or AI-generated profiles, forcing you to compete with hundreds for the same opportunity — and making journalists more cautious and less likely to reach out.
Outbound, PR-Driven Model

Costly, time-consuming, and ineffective processes focusing on just 10% of the available media opportunities.
Relying on Someone Else’s Relationships

Your media exposure depends on someone else’s connections — not your own lasting relationships.
Expensive, Pay-to-Play Exposure

Traditional PR only works when you’re actively paying someone to pitch — and the moment you stop, the visibility disappears.

Experts on Rolli connect with journalists 3x faster than through traditional PR outreach.

Built by Journalists, Trusted by Newsrooms

At Rolli, we know what actually works — because we’ve been in the newsroom. Founded by journalists, our platform is built with a deep understanding of how reporters find sources, file on deadline and rely on trusted systems. That’s why Rolli integrates directly into newsroom workflows, connects journalists with real, vetted experts and eliminates the outdated inefficiencies of traditional PR.

Embedded Where News Happens

Once vetted, your profile appears in the tools used by a majority of U.S. broadcast newsrooms — making you the first call before the first draft is written.

Know When You Make the News

Track when journalists view your profile and see your media visibility grow with built-in monitoring dashboards and no extra fees, gatekeepers or guesswork.

Stay Ahead of the Conversation

Know how your expertise is being discussed in real time. Monitor mentions, trends and emerging narratives with starter Rolli IQ™ credits so you can engage strategically on platforms like LinkedIn. Elevate your thought leadership with clarity and confidence.

Trusted by Leading Organizations

"Rolli has been highly responsive, professional, and collaborative. Our fellows have appreciated the refresher media training Rolli offers, especially the tips on appearing in Zoom and other such interviews. Rolli has enabled journalists who are working on a national security issue to contact our fellows who extensive executive level expertise in Defense and State Department issues."

Dianna Carson

Chief of Staff, American College of National Security Leaders

"They've been really helpful with setting up our expert profiles, providing tips on improving them. They also have been helpful with including experts in their newsletters and podcasts to amplify their reach. We've been especially appreciative of the contacts they've helped make, which have resulted in interviews with our experts."

Shawn Robinson

Associate Director of News and Communications, University of Dayton

"Rolli’s innovative approach to connecting journalists with expert sources is exactly the kind of solution we believe can transform the media industry. The fact that it’s built by current and former journalists gives it a unique edge. It’s designed with a deep understanding of newsroom needs and a commitment to editorial integrity, which makes it an especially effective way to build lasting relationships with the media."