A media interview can feel daunting if you're unprepared, but with the right approach, it can be a powerful opportunity to share your expertise and insights with a broader audience. As an expert in your field, you have valuable knowledge that others can benefit from, so embrace the chance to inform and engage the public through the media.

Here are some tips to help you make the most of your time in front of the camera:

1) Getting Ready for Your Media Interview

Being a subject matter expert is crucial, but being articulate and media-savvy can make all the difference. Journalists are looking for more than just a few great quotes—they want a well-prepared expert who can provide valuable information and thoughtful insights on the topic at hand. The more you can help them achieve that goal, the better your interview experience will be.

Check out our blog post on additional do’s and don’ts for preparing for your interview.

2) Do Your Homework on the Interviewer and Their Audience

The success of your media interview largely depends on how much research you do beforehand. Understand the audience you'll be speaking to and tailor your message accordingly. If you're addressing an industry-specific publication, feel free to use jargon and provide in-depth analysis. However, if you're appearing on a general-interest show, like a Sunday morning news segment, keep your answers accessible and easy to understand for a broader audience.

3) Prepare for the Questions

It’s natural to feel a bit nervous before a media interview, but preparation is key to overcoming those jitters. Familiarize yourself with the topics that will be covered and think about how best to respond. Keep your answers concise and focused—avoid rambling. You can ask the journalist how long your answers should be to stay within the segment’s time constraints. Additionally, review recent trends and news in your industry to be ready for any related questions that might arise.

4) Follow Up After the Interview

Following up after the interview is a great way to leave a lasting impression. Provide your contact information, a bio, and possibly a photo to the journalist. Creating an online press kit can also be helpful, making it easier for journalists to find additional information about you or your organization.

Leverage your company website, social media profiles, blogs, and newsletters to showcase the interview. Journalists will appreciate the exposure, and it reinforces your presence as an industry expert. Don’t forget to update your Rolli profile by posting the interview under the ‘Activity’ tab, so other journalists can see the latest trends and topics you’re discussing.

Want to Learn More? Book a media coaching session through our Learning Center to refine your skills and make every media appearance count.