Social media and the digital revolution have transformed journalism. Journalists are now doing two and three times the amount of work they were doing before, with tighter and tighter deadlines.

Data from the Pew Research Center shows that journalists were tweeting about twice as much in 2013 as they were just a year earlier. In 2011, half of all journalists said they use social media sites as part of their job on a typical day, according to a poll conducted by Indiana University’s School of Journalism. Nowadays, journalists are expected to be active and posting on most social media platforms on top of their daily job tasks.

The cost of a digital ad is a fraction of a TV commercial, so as news moves to digital budgets and newsrooms shrink. A Pew Research Center study found that about a quarter of newsrooms jobs have been eliminated since 2008.  

Rolli is helping journalists meet the moment with tools and resources that allow them to do their jobs faster and more efficiently.

 

Want to learn more about this topic? Check out this blog post on the evolution of journalism or book a media coaching session through our Learning Center.