Where Journalists Find Experts | Rolli

Vetting & Media Training

Rolli upholds the rigorous vetting standards synonymous with institutions like the Poynter Institute, NPR, and AP. Every expert undergoes a meticulous approval process before joining our platform.

Beyond vetting, we elevate our expert members with tailored media training, ensuring they're not only credible but also interview-ready and confident.

For journalists, Rolli is a trusted source of qualified experts, enhancing the depth and quality of their reporting.

How We Vet:

Our seven step process is the most rigorous in the industry.

  • 1 Verify email address and location to account name, check backlinks and any information that comes up upon searching the internet.
  • 2 Verify that name and title on the application, match that on these sites: - University or Organization site (must be .edu, .org or other accredited institution in good standing) - Twitter - LinkedIn - Resume or CV (if available)
  • 3 Verify that information listed on University/Org site, matches that listed on LinkedIn and/or Twitter
  • 4 If a licensed profession, (medicine, law, real estate, etc) confirm license and good standing with state board
  • 5 Verify previously published content where person was quoted (news articles and the like) for consistency, expertise, confirming name/titles
  • 6 For authors, confirm title and author of the book on an independent book publisher/seller site
  • 7 If one or more of these steps can't be completed, request supplemental information as needed. An interview may be necessary in certain cases.
  • 8 Vetting and approval is based on merit, and merit alone. Verification cannot be bought, sold, or transferred.

Hear from Our Founder on Vetting.

Reliable information is at the core of what we do.

How We Media Train Experts:

We guide you to deliver interviews journalists love.

  • 1 Foundational Media Training: Basics of effective communication, body language, and voice modulation for on-camera and off-camera interactions.
  • 2 Message Crafting: Techniques to develop clear, concise, and compelling messaging tailored to specific audiences and media outlets.
  • 3 Crisis Communication: Strategies to handle tough questions, negative publicity, and unexpected media scenarios with poise.
  • 4 Multiplatform Strategy: Adapting content and delivery for TV, radio, podcasts, social media, and written press, ensuring consistency and impact.
  • 5 Visual Presentation: Guidance on wardrobe, makeup, and backdrop choices to optimize on-camera appearances.
  • 6 Digital Media Savvy: Navigating live streams, webinars, and virtual interviews with technical proficiency and online etiquette.
  • 7 Audience Engagement: Techniques to connect, resonate, and build rapport with diverse audiences across various media platforms.
  • 8 We handpick elite media trainers, from award-winning anchors and executives to journalism faculty, tailored to your needs.

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